Blackaller
Devon, England
About the project
Created by shepherd Peter Hunt, Blackaller (formally Dartmoor Wool) is a farming enterprise looking to reinstate the use and value of wool as a sustainable fibre – sourcing wool from Peter’s flock of rare breed Jacob and Shetland sheep which graze on the eastern edge of Dartmoor National Park.
Peter works with local artisans, produces honey from his bees, sells lamb meat, and is developing his offer of bee and lamb experiences for visitors to the region. Peter’s produce also featured in our regenerative fibre exhibition in London in May earlier this year.
1:1 Business Mentoring
We worked on vision, strategy, and long-term goals.
Visual Branding
We led on development of the visual branding and identity.
Content Development
Produced content and stills.
Website Redevelopment
Produced content and stills.
Peter works 6 days per week minimum, and is managing many threads of his business unsupported, and has to move his herd twice per year to save on land rental.
Working with Peter, The Nest have developed a singular brand for his enterprise, creating a new e-commerce website, a bank of high quality photography and a business and communications plan.
This worked is aimed at developing a viable and manageable business model which supports Peter to carry on his heritage farming work in Devon.
Projected Outcomes
Stable Business Model & Brand Development
Establishing a foundation for long-term sustainability.
Increased Sales Through Stabilised Sales Channels
Strengthening their direct-to-consumer approach.
Increased Visibility & Online Traffic
Reaching new audiences and growing their community.
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