Drumard Farm
Northern Ireland
About the project
Located in Cookstown, Northern Ireland, Drumard Farm has been a family-run operation for generations. In 2020, Bronagh O’Kane took over its management from her father, who spent his life working the land.
Bronagh is now steering the farm in a new direction, with plans to focus on Vermicast—high-quality, nutrient-rich worm compost—as the farm’s primary product, aiming to combine tradition with modern, sustainable practices. Bronagh pioneers regenerative land and soil practices and small-scale local production.
Regen-business Development
Developed a regenerative business and financial model.
Content Development
Produced content including stills, short film and reels.
Website Build
Developed an online prescence building a website.
Watch the film here:
The Nest worked with Bronagh at a pivotal moment as she transitions her family farm, a notoriously challenging time for businesses.
We have worked with her to develop her key offerings, messaging and to develop relevant content. We are working with her on her website which will include an online shop.
Projected Outcomes
Revenue Increase
Generated an increase in revenue for the Farm.
Launch of Additional Sales Channels
Increased sales oppurtunities through additional sales channels.
Online Platforms Established
Established contact and sales platforms online.
50% Social Engagement
Increased social engagement for the farm.
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