inusitado is a portuguese brand of stationery that explores the relationship between paper and design.
We believe in and value traditional binding techniques and work with artisans to produce our products.
It emerges from the need to slow down the pace and to create favorable moments for that. through the intimate act of the paper, the relationship that is created with it. through the act of writing, leafing, sketching, designing, giving back to ideas, scratching and erasing.
The interesting thing is the record and the process that remains and that, at times, we reread and rewrite again and again.
We create notebooks with unconventional formats and openings and diaries that adapt to each person, exploring their versatility and temporal durability. The product becomes unique due to its handmade process with exclusive finishings, making it impossible to reproduce, thus valuing the product's identity.
inusitado also comes from this idea, from something with an exclusive and distinctive value.
Combined with this concern for form and functionality with design, we value tradition and our origins. Our production is portuguese and has the character of artisans. together, we explore innovation and tradition, side by side.
We follow the entire process from creation to materialization.
A fusion between memory and the contemporary.
The material is chosen in detail for each product, in order to create a sensory experience, in a sustainable way.